Lingerie is no more a basic need but it has evolved to be regarded as an intimate wear which makes you feel more confident and empowered. Thus, this Industry has seen a significant climb on the graph.
The hush hush affairs around intimate wear has finally faded.Women are now more confident to voice their choices and preferences. The change in the mindset of people has brought about a noted shift in the industry.
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Todays lingerie makes up a big and important part in womenswear. The inclusivity and easy reach to people has resulted a boost in the market. However it has a long way to go. As long as the brands competing can keep up the effort they can remain relevant or else might perish in this competition.
The underwear percentage in the clothing section might sometime be regarded as small. However, we must not forget that lingerie is expected to hit 325.36 billion dollars by 2025 on a global scale. According to the allied market research in the near future it will make a highly profitable industry.